The Hemp Beverage Industry continues to gain in prominence as THC infused drinks grow in popularity. Walk into a retailer like Total Wine or view all of the brand’s offerings online and it’s an amazing assortment of flavors, blends levels of THC potency.
On July 9–11, 2025 The Hemp Beverage Alliance is hosting their annual tradeshow and conference at Atlanta’s Omni Hotel at CNN Center. This is an important opportunity for the people who are driving this budding industry to discuss growth, showcase products, the companies who make them, along with the behind the scenes businesses who facilitate the manufacturing of these THC drinks.
In addition to a strong schedule of educational sessions, there will also be an exhibit hall packed with many of the key brands, plus the companies involved in the manufacturing and quality control (testing) aspects of the THC drink industry.
Unlike some of the cannabis conferences that are being put on around the country, this one is not intended for consumers looking to sample (or buy) products nor to meet like-minded 420 enthusiasts.
With all of the potential legislative issues facing the industry from revisions that are being discussed to the 2018 Farm Bill, there is going to be a lot for the THC drink folks to be chatting and strategizing around. The industry is in a precarious position due to its hyper-growth, the threat that it’s become to the alcohol industry and the significant legislative related concerns.
Cannabis Edibles and Drink Review will be attending the conference and we will share a detailed review next week.