If you’ve caught wind of the incredible growth in the cannabis / thc drink market, no matter if you’re a customer or a curious observer, you may have preconceived notions about who is buying these cannabis infused, alcohol-free beverages.
What stands out from speaking with industry leaders is that it’s not just a single category of consumer that’s walking into their local liquor store, dispensary or shopping online. Rather, it’s an impressively diverse array of individuals with varying motivations…
- Younger Adults (Gen Z & Millennials)
THC drinks provide an alternative to alcohol for social occasions. Gain the buzz without the alcohol-related aftereffects. THC drinks offer a hip / acceptable alternative to alcohol.
- Women Over 35
THC drinks are typically formulated with low sugar and natural ingredients, providing women with a way to enjoy cannabis in a beverage format that is subtle and increasingly enjoyed by their peers.
- Parents of Young Kids
Parenting is a wonderful thing, but let’s be honest; kids can be a gigantic pain in the ass. Instead of slumbering around in a wine-induced haze, thc drinks are a wonderful way to chill the situation.
- Health & Wellness Consumers
Health-conscious consumers are drawn to THC beverages because they contain measured doses, use simple ingredients, and provide a lower-calorie alternative to alcohol or sugary drinks.
One of the fascinating aspects of this emerging THC drink industry is how broad the appeal is proving to be. As more people are being exposed to and trying these products, all indications are that growth will continue to accelerate. The only potentially major snafu is government intervention, as we’ve discussed in previously.
